The TIME is right for policy action before the Next Crisis!

Un-Safe Housing for an Aging America

Our MISSION is to significantly increase the number of American homes prepared for residents to live throughout the modern lifespan by promoting consumer incentives for home updates on Wall Street, Main Street, and Capitol Hill.
Updated homes are the missing link needed to avoid a crisis in housing and care for older Americans that threatens the long-term solvency of the social safety net.
This broadly based coalition uses education and advocacy to promote market-based solutions to reduce medical costs, improve the delivery of services, and increase the dignity, choice, and independence of older Americans living in their homes in their communities.
By crossing sectors and unifying voices, we are launching an “Aging in Place Industry.”

Executive Committee


It is fundamentally unjust to continue medical miracles that add years to lives without also updating homes to live those lives joyfully with dignity. Home updates are the missing link.


“90% want to stay home, but homes are not prepared”
- Harvard Joint Center for Housing Studies
House design has not kept pace with longer lives.

What we want changed:

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How change will look:

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How we will change it:

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What YOU need to do:

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What we want changed:

People being forced out of homes or into poverty by a health incident.

How change will look:

  1. People are able to age in place MUCH better -- more economically, healthfully and joyfully -- because they have updated their homes.

  2. Business opportunities grow for the home remodeling industry, home care providers and many other stakeholders.

  3. New, innovative and efficient business models emerge to serve those living in the community -- saving costs for individuals, families, and the nation.

How we will change it

A bill in the 115th US Congress, HR1780, provides a tax credit of up to $30,000 for age-friendly home renovations

We have supported this bill which makes home updates a federal issue. We are preparing our strategy to lead the effort in the the 116th congress.


  • Nudge people to plan for self-sufficiency
  • Media and outreach
  • Update Homes

What YOU need to do:

  • Join HomesRenewed
  • Encourage others to join.
  • Grow the grassroots movement about home updates in your community
  • Bolster our legislative action
  • Contact your representatives in Congress
  • Come to DC, network with people who are different from you but share an interest in home updates. Join us to meet with representatives on Capitol Hill
  • Make sure your government affairs efforts join our coordinated campaign
  • Tell your clients about incentives
  • Donate to the HomesRenewed Resource Center our research and education organization


HomesRenewed™ Coalition opens the door to change. Unlike most current policy and funding, HomesRenewed targets the 73% in the Innovation and Opportunity Zone to provide updated homes for middle Americans.
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Purple Tag Program

Modeled after the success of Energy Star labels, the HomesRenewed Purple Tag will identify products that prepare homes for the modern lifespan. These products and projects will cost less because they qualify for incentives.
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HomesRenewed Resource Center

Our non-profit sister organization, the HomesRenewed Resource Center, leads research on the evidence-based advantages of aging in place for the well-being of the individual, the family and the community.
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Americans need to update their homes to Age in Place

  • 90% of older Americans prefer to remain at home even if they need help
  • Fewer than 3% of homes have basic accessibility features such as no-step entries, curbless showers, grab bars, lever handles, and better lighting
  • Most older households own their homes
  • 63% of the $383 billion remodeling industry is spent by consumers over 50
  • 83% of US wealth is held by people over 50
  • More economical aging in place will help reduce medicare costs
Sources include AARP, The Harvard Joint Center for Housing Studies, JCHS tabulations of American Community Survey data